A co-worker once told me that very complex issues are best addressed by asking and answering very basic questions. There’s a lot of truth and wisdom in his statement. In fact, you might say the more complex the issue, the simpler the question needs to be. Simple questions get to the root of the issue, and I’ve learned to ask 3 simple questions when addressing complex issues that I’d like to share with you.
What business are we in?
The story is often told of an early 20th century drill bit company that was struggling to keep up with the changing drill bit industry, competition, and new technology. One day, the CEO asked employees, “What business are we in?” They all replied they were in the business of making drill bits. All but one. One young employee stood up and said, “No, we’re actually in the business of making holes.” This breakthrough thinking eventually led to the development of laser technology. Continue reading