Written in pencil on the wall of the closet in my home office are dates and lines that measure the growth rate of my youngest son. You see, my office used to be his bedroom, and from October, 2004 – December, 2008, he periodically measured and recorded his height on that closet wall. When asked why he did it, he replied, “How else would I know if I’m growing?” To him, it seemed like a natural thing to do.
It’s been said you can’t manage what you don’t measure. And while it seems natural to track results, many church leaders don’t measure effectiveness for fear of finding the answers. Cold, hard facts can reveal painful realities which force us to make difficult decisions. We can either courageously lead our churches through transition, or we can keep the status quo, thinking we’re making progress but actually having little impact.
Every number tells a story
Biblical writers counted people. Someone counted 5,000 fed, 3,000 saved, and 9 out of 10 lepers who didn’t say ‘thank you.” Fortunately, today more and more church leaders recognize the importance of counting and measuring ministry effectiveness. If you’re looking to enhance your church’s ministry by beginning to measure progress, here are five things to consider.
Define your purpose
In The Numbers Game, Chris Mavity and Steve Caton, say, “Many churches plan events…(but) they never consider what the outcome should be.” They say that events and programs need to work in tandem with the vision and mission of the church. If the two don’t sync up, the event should be scratched. And pastor and author Andy Stanley, in 7 Practices of Effective Ministry, encourages church leaders to clarify the win, and ask “What’s most important?” Church leaders need to define the purpose of any program or event to be able to determine if the endeavor was successful. Without a clearly stated goal, any attempt at evaluation will be hazy, yielding unclear conclusions. Continue reading