A while ago, I wrote a blog about Three Preaching Essential to Reach Today’s Culture. In it I wrote about the Word, Story and Humor. Today I want to dive deeper into one key element of communication: story.
Stories have always been powerful communication tools. Some people possess a vocal tonality that naturally lends itself to storytelling. Think about James Earl Jones, Garrison Keillor or Morgan Freeman. You feel compelled to listen to their stories because their voice sound so good.
Successful movie producers have mastered the art of storytelling on film. Prominent authors have skillfully used stories to capture the imagination of their readers.
Of course, Jesus of Nazareth was the most influential storyteller in history. He told stories of fathers, farmers, and fishermen. He told parables of hidden treasures on earth and lasting treasures in Heaven. He captivated his audiences with tales of shrewd money managers, persistent widows, proud Pharisees, and hated tax collectors. He made heroes out of outcasts and stars out of sinners.
Great communicators throughout history have skillfully used stories to draw in their audience. Pastors of today use stories to reinforce the point they are making. Motivational speakers use stories to compel their audience to act. They make it look easy. But it’s not.
Preparing and delivering an effective story takes work and practice. But storytelling remains one of the most effective methods of engaging communication. With that said, here are three key elements of effective storytelling.
Tension
Build some tension into your stories. Use excitement, fear, anxiety, joy or any other emotion that people can relate to. Tension helps draw people into the story and entices them to listen. Simply put, people will pay attention if there’s tension.
Jesus masterfully built tension in the story of a wayward son. He once told of a young man who left home with his inheritance and ruined his life making unwise choices. Many people, then and now, can relate to the tension in this situation. Jesus went on to tell of how the son came to his senses and planned to return home. His audience surely wondered, if that were my son, how would I respond?
That’s exactly why the use of tension is an effective tool to help draw your audience in. Skillful communicators will raise the tension in the story and then use the main point of their message to bring the tension to a satisfactory conclusion. Continue reading