Excellent communication is a highly desired talent in the American church. Most pastors seek to be great communicators yet unfortunately, many pulpits are void of compelling and effective communication.
Some seek to teach complex concepts and be thoroughly understood. Others simply try hard to entertain their listeners. But the most effective communicators seek to influence their listeners to action. Transmitting information is not difficult. But communicating for life change takes a lot more work.
Transformation and action should be the goal of all Christian communication. But it takes intentionality, hard work and focus. Here are three important elements to motivate people to action.
Tell a compelling story
Stories were the videos of New Testament times. Instead of going to YouTube, people in Jesus’ day would go to the city square and listen to people tell stories.
Jesus was a master storyteller. When we wanted to capture people’s attention, he’d tell a story. “There was once a man who had two sons…” When he wanted to teach a lesson, he’d use an analogy. “The kingdom of Heaven is like…” When he wanted to drive home a point, he’d give an object lesson. “Look at the flowers of the field…”
Jesus used stories to engage his listeners. And you should too. Compelling, well-delivered stories will draw people in, make them more receptive to your message, and help them remember the point you’re trying to make. Continue reading
The MultiSite Guy, Jim Tomberlin, recently said “The multisite movement began as a radical idea, became the cool idea and now is the mainstream idea.” Indeed, multisite is quickly becoming the new norm for growing churches. And video venues are becoming a well-defined, but often misunderstood strategy in today’s church.
Some attendees might say, “I won’t like a video venue because I want to be in the same room as the preacher.” Point well taken. Sometimes a poor video venue experience can be a turn off. But in a well done video venue, people will get past this potential road block very quickly.
I worked in an environment where the video venue experience was done so well that newcomers often wanted to chat with the Preaching Pastor after the service. The Campus Pastor would have to remind the guest that the Preaching Pastor was at a different facility, 15 miles away! The experience was so non-distracting that the newcomer had completely forgotten he was in a video venue. That’s the kind of experience we should shoot for. It takes effort, intentionality, practice, and often money, but it will be well worth it.
When it comes to creating an excellent, distraction free, video venue experience, the old adage is true: “The devil is in the details.” (Unfortunate choice of words, yet still true.) Since it’s the little things that often set poor experiences apart from great ones, here are four critical details that will make all the difference in your video venue experience. Continue reading